What lesson did I learn on Post Production? I’m going to tell you my story. I used to think I had to be a photoshop guru to become a successful photographer. I had to learn all the photoshop techniques and spent hours making my photographs amazing.
I signed up for so many photoshop training courses. The more I learned, the more I felt overwhelmed. Because Photoshop techniques have no limit!
I soon realised I don’t have a passion for spending hours in the ‘digital darkroom’ editing my photos. My passion is meeting new people and capturing their precious moments – that’s what makes my heart sing.
Don’t get me wrong. I love photoshop. I think it’s truly one of the most amazing tools for artists.
So I focus on learning how to create the best photos straight out of camera with lighting, shoot angles, composition and capturing the connections between people. So that I can avoid spending my precious time on editing photos and have more time for the things I love.
When I’m able to create the best photos straight out of the camera, photoshop retouching becomes the icing on the cake for me.
This not only pushes myself to become a better photographer everyday but also saves me lots of time working in front of the computer.
I have more time to learn, to grow and to spend with my family!
That brings me excitement and joy every day by doing something I love!
My newborn shoot is about 1.5-2 hours and I only spend around 1 hour time on post production (Lightroom editing and photoshop retouching) for each client. My average sale is around $1000 per newborn shoot.
In my training and coaching I guide my students step by step through simple Lightroom editing and Photoshop retouching, sharing the presets and actions I use to help them to create their unique style.
So my lesson learnt here – you don’t have to know everything or be a guru of everything to become a successful photographer. You just need to focus on your ‘zone of genius’ and your passion.
I wish you success in your business and life!